My Approach


At the heart of every great product are the users.
I usually follow design thinking methodology, looping around to actual users over and over.
My comfort zone is when I am hands on with people, everything from formal interviews to guerrilla user testing in the middle of the downtown Nashville. 

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Case Studies:


Launchpad is an internal tool to aid in launching new products or clients.



Verizon In Store Interface

In-store interactive interface to help customers understand the benefits of Total Mobile Protection



Home Depot Text to Register

Text to Register is an easy way for customers to get their protection plans up and running with minimal effort.